Background:
A local sporting goods shop had an established reputation of always having the newest, most popular, and top of the line, products and equipment for sale and rent. The shop owner had previously tried a SUP and really enjoyed it but was unfamiliar with any SUP wholesalers or distributors.
Goals:
The shop wanted to add a line of stand up paddle boards to their existing product offerings so that they could truly offer all sports rentals. They wanted a quality product that they could rent out many times and generate repeat business.
Solution:
Serena Paddle Sports offered bulk order pricing of 10 Serena Classic Hard Top and Soft Top SUPs, and 5 Open Water SUPs, saving the shop close to $1,000.00. Serena made it easy by including a variety of sizes, 3 fin systems, leashes, and paddles, all customized with the rental shop’s logo. Serena provided average industry rental price information to the shop owner to estimate rental income and the rate on return in investment for SUP rentals.
Result:
Since expanding their line with the first SUP package, the shop has placed multiple orders and is considering opening another location focused exclusively on stand up paddle boards. The shop has expanded their rental business by partnering with other local businesses for SUP rentals and outdoor adventures and is now offering SUP classes as well. Besides rentals, the shop has ordered Serena SUPs to sell directly to their customers and business has grown significantly both in rental and product sales.